Helen Ofili

Helen Ofili

Director ADVAPRO, Hyton Consulting.

Biography

Helen Ofili is a consummate brand management expert with diverse exposure in banking, finance, CSR & brand strategy with 23 years hands –on experience.

After learning the ropes at Ivory Merchant Bank Ltd as a Treasury officer, she joined Union Merchant Bank as Head, Treasury and Marketing before moving to NUB Int’l Bank with the same job title but different dynamics.
She then joined First Inland bank where she led various teams as Group Head, Multinationals and Conglomerate, Divisional Head, Corporate Communications and Resources.When the bank consolidated, she oversaw the brand synergy and compliance of 185 merging branches.
Helen managed the rebranding project of First Inland Bank to FinBank, from strategy and concept development to implementation, stakeholder management, bank wide acculturation, nationwide roll-out to final brand activation. She received various commendations for the success of this project.
Helen left banking to take up a new challenge as Co-Founder & Business Development Director, Advapro Ltd, an evolving and emerging Sustainability & Brand Consulting firm. In the last 7 years, She grew the Advapro clientele base and developed representative relationships with Faberge Creations and DULU based in London.
With a Masters in Banking & Finance from the University of Lagos. Helen had her executive training at the Lagos Business School with certification in Senior Management Program. She has attended various courses, seminars and workshops locally and internationally.
Her area of core specialization includes Management Consulting, Sustainability, Corporate Social Responsibility Initiatives and ‘touch –point execution, Brand Strategy, Corporate Event management, Brand Crisis Management, Training and Manpower Development.
Helen is a creative and dynamic professional who brings her expertise and passion to every project she handles.
She has worked with various brands namely Africa Centre for Disease Control, Central Bank of Nigeria, International Breweries Plc, Seplat Petroleum, Kwese TV, SunTrust Bank, Delta Airlines, Multichoice, Neconde Oil, Ecobank, Development Bank of Nigeria, Nigeria Inter Bank Settlement Scheme, Lafarge, to mention a few.
Helen is currently a Director in ADVAPRO Ltd, partner at Hyton Consulting. Hyton Consulting is a Learning and Capacity development consulting firm.
Helen is also the Chairperson of Women and Young Entrepreneurs Network a non-profit organisation focused on empowerment, Skills acquisition, Capacity development and Mentorship for women and young entrepreneurs in various communities across Nigeria.
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